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Senator Obama: A ladies man
According to the US polls, women are the most important and difficult voter to win over. Not only are they in the majority (53%), they are more likely to be undecided in the run up to the election....
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Convergence is key: The future of the ad industry lies in building bridges
Today’s advertising industry is changing rapidly, with consumers actively engaging in an ever-diverse mix of online and offline media channels on a daily basis. Individuals now have more control over...
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